2013 Let's Talk About Poo

The Let's Talk About Poo campaign aimed to raise awareness of children's poo problems and improve early intervention. Posters were displayed in 6,000 GP surgeries across England, Wales and Scotland, alerting parents to the early signs and symptoms of constipation. New resources were developed for parents and healthcare professionals including a toilet tool (which helps parents to identify the signs and symptoms of constipation) and a wall-chart (for keeping a diary of a child's pooing habits).

The campaign was re-launched in 2015. Visit the Let's Talk About Poo campaign page to read about the revamped campaign.

2004 - 2012 The Bog Standard Campaign

The Bog Standard campaign was launched to strengthen regulations related to toilets used by school pupils to bring them in line with staff toilets.  

Despite sustained campaigning and intervention at Ministerial level, little change was made to the statutory regulations governing school toilets and washrooms - The School Premises (England) Regulations 2012.

We even took the campaign to Wesminster to try to prevent the Education Secretary Michael Gove from scrapping school toilet rules.


The Government was determined to de-regulate and removed prescriptive rules about the number of toilets per pupil the school must have and the temperature the toilet rooms must be kept at. Together with the Paediatric Continence Forum we persuaded the Government to include in its advice for schools - which accompanies the regulations - the recommended number of toilets and washbasins for students and advice on toilet provision for disabled pupils.

After the disappointing news that the regulations were not going to improve - and were actually getting worse - we decided to focus on encouraging schools to voluntarily improve their toilet facilities. We launched a campaign called 'The Right to Go' to encourage schools to make their toilets better and launched a School Toilet Award scheme as an incentive to make improvements. The Right to Go campaign also focuses on helping schools manage pupil's bowel and bladder difficulties. We produced guides to help schools and early years settings do this. 

Head to the Right to Go campaign page for more information about the campaign and the School Toilet Award and to download the guides for schools. 

The Bog Standard campaign was supported by Domestos and Armitage Shanks.

2012 Stop the Issue Ballooning

The Stop the Issue Ballooning campaign ran during the summer in 2012. The campaign urged families to seek help for a child's bowel or bladder problem as soon as possible. 

We ran the worlds' biggest online balloon race to raise awareness and funds and attempted to break the Guiness World Record for the fastest two people could burst 100 balloons. We didn't break the record, but we had a lot of fun trying, you can tell by the video below!


2011 Dry and Mighty

The Dry and Mighty campaign ran during the summer in 2011 and focused on the difficulties children who wet the bed have when they go on sleepovers. 

Information postcards and posters were distributed nationwide and the campaign took over our Twitter and Facebook accounts. The campaign featured a character who overcame his bedwetting problem and uses his bed sheet like a superhero, feeling he can now overcome anything. The campaign was very successful and gained support from national TV and press.

The campaign was sponsored by Ferring Pharmaceuticals and HippyChick. 

Dry and Mighty

2009 - 2010 Banish the Wee Horror 

We ran this campaign during the summer months in 2009 and 2010 to raise awareness of bedwetting and to encourage children and parents/carers to contact us for support and information.

The campaign received celebrity backing from Oscar-nominated actress Julie Walters, Oxo mum Lynda Bellingham, Children’s TV star Floella Benjamin, Buffy and Little Britain star Anthony Head and TV medical experts Dr Chris Steele and Denise Robertson.

The campaign reached thousands of families. Calls to the ERIC Helpline increased by a third and website visits by 20%.

We won a Third Sector Excellence Award for the campaign in the category 'Small Charity, Big Achiever'. The award judges said we made fantastic steps to engage the public in a hard to talk about subject. 

Banish the wee horror

2000 - 2005 Water is Cool in School

‘Water is Cool in School’ was a national campaign launched by ERIC in 2000 which ran until 2005. The campaign aimed to improve the quality of provision and access to fresh clean drinking water for pupils in primary and secondary schools in the UK.

The campaign worked with health and education organisations, the Department of Health, the Department for Education and Skills, the Healthy Schools Programme, key influential individuals, school nurses and schools to promote the provision of drinking water.

Dozens of regional initiatives to encourage drinking water in schools were established as well as national projects in England, Scotland and Wales. Thousands of schools established water bottles on desks schemes.

A survey of primary and secondary schools conducted in 2003 with the support of the Community Practitioner and Health Visitor Association (CPHVA) showed a huge improvement in the provision of water in schools since the launch of the campaign, but still some poor practice.