Our vision and mission Vision For all children and young people to live a healthy and happy life regardless of any bladder or bowel issue they may face. Mission To get everyone talking openly about good bladder and bowel health; to empower children and carers with support, information and resources; to contribute to research and policy development and to deliver the best education and advice to all those working with families. Looking ahead We have set ambitious goals for 2021-2024, which builds on progress made during our previous strategic plan as well as incorporated learning from 2020-21 where we adapted our services to meet the needs of our communities in during the height of the covid pandemic. The actions we take and decisions we make at ERIC aim to reduce the impact of bowel and bladder issues on children’s and teenagers lives in the UK by: Improving the social environment for children, young people and families in relation to bowel and bladder issues Enabling children, young people and families to make informed choices about bladder and bowel issues. Increasing early intervention into (or early prevention of) childhood bowel and bladder issues Providing equality of access to information and services for all Actions and decisions we take will support secondary aims of: A well trained, informed and confident workforce across early years, education, social care and healthcare professions, who work cooperatively in the best interest of children young people and families. Raising awareness of the impact of disposable nappies and related products on the environment. Read ERIC Strategic Plan 2021-24 here.