The UK’s leading children’s continence charity, ERIC, has launched a new website with a fresh, modern design based on the charity’s new brand.

The website has been simplified making it easier for parents and carers to find information about children’s and teenagers’ bowel and bladder problems and a host of new features have improved the browsing experience.

New features include:

More information to help parents and carers deal with children’s bowel and bladder problems including stories from kids, teens and parents of living with and managing continence problems

• The website is now fully responsive on mobiles and tablets, giving the user a better browsing experience and a better shopping experience in the overhauled online shop

• Social share buttons on all pages so content can be shared easily to social media

• Visitors can now rate and review products in the online shop and comment on news articles and blog posts

Fun new resources for kids which explain how to look after their bladders and bowels

Redeveloped teens pages based on academic research

• Supporters can now set up fundraising pages to collect donations for ERIC

• A new online community forum for parents on HealthUnlocked

The website also features an innovative tool developed by the award-winning ERIC Nurse Project - ERIC’s Children’s Continence Pathway.

The Pathway follows a series of flowcharts guiding the reader through best practice in continence care, informing about assessment and intervention and signposting to resources such as a poo diary, an input/output chart, drinking and toileting reward charts and information about mixing macrogol laxatives, children who will only poo in a nappy and constipation in breastfed babies.

This is the first time a generic children’s continence pathway has been created and made readily accessible online

Parents and carers can use the Pathway to navigate the continence care system and work out what help is or should be available for their child. If implemented by health professionals, the Pathway can help improve paediatric continence services.

ERIC’s CEO Juliette Randall said: “Our new website is a fantastic resource for parents, carers, kids and teens. Visitors will find it much easier to move around the site and get the information they’re looking for. The site has a much fresher look, with lots of new photos and bursts of colour.”